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If you’ve heard it once, you’ve heard it a million times. The money is in the list. List building is one of the most effective ways to generate online home based business success. You can’t afford to ignore this powerful approach.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Putting a message in front of an individual on multiple occasions is more likely to result in a sale. You can create opportunities for multiple exposure by adding an individual to your list.

People are also more likely to buy from those with whom the feel a trusting connection. List building allows you to build a relationship with your subscribers. That increases your credibility, producing more sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze pages has only one purpose. It should convince readers to sign up for your list. Everything else is irrelevant.

The use of a free gift is an effective way to persuade visitors to join your list. This is a proven strategy that you can use to spur the success of your business.

It’s not enough to have a good freebie, though. You also need to build your squeeze page the right way. We know that specific squeeze page techniques generate optimal results. You should be using those moneymaking approaches. As such, you’ll want to rely on these three strategies.

Squeeze page basics

First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Second, the squeeze page should feature a powerful, brief message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.

Third, you will want to approach the sign up process as if it were as important as a big sale – close that deal! That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.

Summary

If you’re following those three pieces of advice and are offering a smart “bribe”, you’ll have a successful squeeze page! You’ll be able to build trust and credibility with your subscribers. You’ll also have the chance to expose your subscribers to key marketing messages more than once.

You will take your Internet marketing efforts to the next level if you learn how to build an email list. The fact that so many successful marketers embrace list building isn’t an accident. The money really is in the list!

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If you’re going to be successful in internet marketing, you need to build a list. It’s the number one key to opening the success floodgates. After it’s built, it’s yours to use any time you want. Just push a button and print money – literally.

So, how do you build a list?

There are 3 factors in list building you need to consider:

• Your Landing Page
• The Bribe
• Your Confirmation Page

Your Opt-in Page – Your opt-in page is the page you send visitors to to build your list. This page is the one that asks them for their email. This page needs to look professional. And have an easy to understand opt-in form. You’ve also got to make a strong “close”.

The biggest mistake you can make is not having a clear call to action. This is a definitive message that tells your visitor what to do. Without this your opt-in rate will plummet. It’s strange, but if you don’t tell people what to do, they won’t do it.

One way to really spice up your squeeze page is to add a compelling video to the page. You only have a few second to get your visitors attention – video helps! It also allows you to tell them what to do several times. Then at the end of the video you can print “sign up now” on the video.

If you don’t know how to make video, don’t worry. Hiring out-sourced help to do it for you only costs $150 – $250. You can also find ready-made list building tools that include video squeeze pages.

The Bribe – The next thing you need is an incentive to subscribe to your list. People need a good reason to part with their email address. Nobody likes spam, so most people guard their email closely. This means your bribe needs to be very attractive.

You have to provide value in your bribe for it to be good. That means you make it something people would actually want to receive. And something from which they can derive a benefit. A few ideas:

• A PDF report
• Software
• A video tutorial
• A multi-part email series

Basically, you just need some content. And make it both helpful and informative. It goes without saying it must be free. If you make it good enough, they will give you their email in exchange.

If you’re worried about creating this content, don’t be. It’s super easy to hire someone to create it for you. Just give them a topic and they will write the content. A 5-part email series is a good freebie. You can have ghost writers create emails for under $25 an email. And whole thing will only cost a hundred and fifty buck.

You can also get email list building tools that include the premium. There are two important things about the email series. First, it must provide value to your subscribers. And it’s nice if it earns you some money, too. The easiest way to do this is to market affiliate products in the emails. This allows you to get started with no products of your own. And make money right away from your list.

The Thank You Page – The last bit is the thank you page. After subscribing to your list, your visitor is redirected to this page. A great thing to do here is provide some immediate value. Then they feel good about giving you their email address. And it helps you establish the relationship. So when they get your email, they’re happy to hear from you.

This is another case where you can get a complete marketing package. Or you can do it yourself. And write it all yourself. Or pay a freelancer to write the content for you.

In closing

It doesn’t matter if you do all of this yourself. Or hire someone else to do it for you. Or go with a complete package. It’s just important that you start today building your opt-in list. Because as soon as you’ve got your own list . . . You can basically write your own meal ticket.

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Learn Top Affiliate Secrets

One of the easiest and fastest way to earn a living online is through affiliate marketing. What “affiliate marketing” means is that you just refer visitors to someone else’s website, they handle the sales, support and billing, and you keep 50% or more of the sales

These are a some of the benefits

1. You’re able to start instantly without having to develop a product, craft a sales letter, design the website, come up with support tools, or get a merchant account and CRM.
2. You have almost no investment of timebecause you don’t have to do the customer support or deal with billing or technical issues.
3. Your efforts are risk-free, because the product owner has already done all the research , development and testing. So you already know that the visitors you send will result in commissions for you.

There’s no denying that these benefits make affiliate marketing the best thing going!

The downside is…

Once you send your visitors to the product sales page, they are gone forever. Less than 10% of the visitors your send will actually buy the product. The 10% or less that make a purchase now belong to the product owner. She can sell them additional products, but you can never sell to them again.

How can you avoid this pitfall?

What you need to do is capture the contact info of your visitors before sending them to the product website. This way you can follow up with them and keep sending them back to the sales page to increase your chances of making the sale. And if you’re a super star affiliate, you’ll provide high-quality content before sending them to the product website.

Here are the benefits of doing affiliate marketing like this:

1. By building your own list, you’re creating a renewable resource that you can tap again and again for instant profits.
2. You’re generating good will by giving them high-quality content. This way, they are much more likely to make a purchase when you send them to the sales page.

Here’s what you’ll need to create affiliate tools like this:

1. A lead capture page, preferably with video
2. At least a few pages of great content
3. A multi-part email series with at least 5 emails in it

Instead of sending visitors directly to the product sales page, you’ll send them to your lead capture page first. This page is where you collect your visitors’ contact info and add them to your autoresponder, which in turn starts sending them the multi-part email series. Once your visitors have been subscribed to your email series, they are sent to your content pages.

These high-quality content pages provide value and build good will. This way your visitor is more likely to buy when they get to the product owner’s website. While they’re reading the content you’ve provided, your email system is already following up with them to send them back to the product website again and again.

Putting all of these pieces together will increase your sales by 500% or more, so it’s obviously worth the time and energy to do it. And after you get it all set up, it runs on total auto-pilot. You just refer people to your lead capture page, instead of the product sales page.

Setting it all up yourself requires some skill, and if you’re not up to it, you can use a service like Affiliate Silver Bullet. With a service like that, you don’t have to do anything. They make the video, build the squeeze page, write the email series, develop the content mini-site, etc. And then just give you a finished package. The major benefit of using a service like this is that you can get started right away, and for a whole lot less than it would cost to do it all yourself. The downside is that other people will be using the same affiliate tools as you. But the internet is pretty big, so this isn’t much of a concern.

Alternatively, you can use a service like Elance to “outsource” each of these compnents. Whichever way you decided to go, it’s critical to get an affiliate marketing system like this in place, if you’re at all serious about your business.

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